ML Engineer Generative AI Careers at Apple

Apple has boosted its budget for developing artificial intelligence, emphasizing creating conversational chatbot features for Siri — allegedly spending millions of dollars daily on research and development. Siri, which was released 12 years ago, uses speech recognition and machine learning to understand a query and serve up an answer. In recent months, Apple debuted camera Yakov Livshits enhancements such as photographic styles and the ability to cut and paste a subject from an image, both of which depend on AI. Altman’s comments followed calls by a group of AI researchers and tech leaders, including Elon Musk and Steve Wozniak, to pause development of AI systems more powerful than GPT-4 over concerns about runaway risks without sufficient guardrails.

Apple is an equal opportunity employer that is committed to inclusion and diversity. Learn more about your EEO rights as an applicant (Opens in a new window) . Apple has worked with AI for several years now, but DA Davidson analyst Tom Forte predicts that it’s not the company’s style to launch a big, splashy AI product of its own.

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Kuo also believes that with Vision Pro production and shipments expected to be “quite small” for 2024, it also will not benefit the Apple stock price. Moving to generative AI, Kuo says because Apple’s progress on the tech is “significantly behind its competitors” he doesn’t expect Apple to say much about the topic. As for why Apple has banned at least some employees from using ChatGPT and other similar AI tools, security and privacy are the top reasons. Apple doesn’t want any proprietary information to be compromised by third-party tools.

But there will always remain a nagging concern of potential technology misuse by fraudulent people to create fake videos, spammy content and misleading news. Even though generative AI is a relatively new buzzword among technology enthusiasts, one of its applications is quite familiar to even the laymen. Deepfake videos started appearing on the internet as pranks initially but they have started gaining momentum in mainstream media as well as movies. Deepfake technology is being made available to all in the form of software tools such as FakeApp, DeepFaceLab,.and Zao, Wombo, Reface, among others are some deepfake apps that people use just for fun. Recently a deepfake video of President Volodymyr Zelensky stating that he will lay down arms and return to his family has been broadcasted on Ukrainian news that was hacked. Technology can be used for both good and bad and Deepfake technology is another perfect such example that has the potential to be exploited for malicious activities.

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Apple executives could offer more clues on how the iPhone maker views generative AI and how it fits into the broader business. At WWDC, Apple typically introduces new software for the iPhone, Apple Watch, iPad and so on, and it’s possible that Apple could bake more AI into those updates. These are all computationally intensive tasks, both rely on on-device intelligence rather than the cloud, and are designed to maintain privacy and make use of the dedicated AI cycles inside every Apple device. The company has dedicated huge resources to Neural Engine improvements since it first appeared in 2017.

Many pundits have said Apple is behind in AI, specifically because they do not have a chatbot or answer to tools like Google Bard. However, it seems Apple AI has been being developed for years within the company. Apple spent $22.61 billion on research and development through 2023, and CEO Tim Cook confirmed beyond a shadow of a doubt that part of that expenditure is because the company is working on generative AI. After Google devoted a considerable amount of air time to generative AI at its conference this month, all eyes are on Apple and what it might reveal at its Worldwide Developers Conference on June 5.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

While Apple hasn’t publicly discussed any plans for generative AI-based products, Cook did discuss the company’s focus on AI during its May earnings call. He cited AI-powered features like fall and crash detection, which are both available on the latest iPhones and Apple Watches. Unless you’ve been living under a rock, you’ve probably heard the term “generative AI” at least a handful of times now, perhaps thanks to the wildly popular ChatGPT service. The AI-powered chatbot’s success didn’t just shine a spotlight on OpenAI, the creator behind it, but it also catalyzed an AI arms race in the tech industry – a race from which Apple has been noticeably absent. In an ideal world, users would be able to harness the power of these new machine intelligence models privately, on their device and with minimal energy. And given this is precisely what Apple built Neural Engine to achieve, perhaps silly Siri was just the front end to a greater whole — a stalking horse with a poker face.

• Delivering an interesting AI product is not the only problem Apple needs to address.
• Matt Turck, an investor at FirstMark Capital, a firm that invests in a number of startups using generative AI in their products, calls the lack of generative AI talk a savvy marketing choice by Apple.
• Learn more about your EEO rights as an applicant (Opens in a new window) .
• And despite Apple’s avoidance of gen AI talk at launch events so far, Bloomberg reporting says Apple is developing its own generative AI framework named Ajax.

In a VAE, a single machine learning model is trained to encode data into a low-dimensional representation that captures the data’s important features, structure and relationships in a smaller number of dimensions. The model then decodes the low-dimensional representation back into the original data. Essentially, the encoding and decoding processes allow the model to learn a compact representation of the data distribution, which it can then use to generate new outputs. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month. Cem’s work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission.

During the question-and-answer session with analysts, Cook was asked by analyst Shannon Cross of Credit Suisse for the Apple CEO’s take on generative AI overall, and more specifically on how the technology will fit into Apple’s products. As spotted by 9to5Mac, one of the listings is for a Visual Generative Yakov Livshits Modeling Research Engineer. The role will be part of “a group that will shape the way generative AI technologies transform Apple’s mobile computing platforms”, the description says. “I think if they talk about it the way everyone else has, then it seems more ‘Me too’ than is typical of Apple,” he says.

Reuters provides business, financial, national and international news to professionals via desktop terminals, the world’s media organizations, industry events and directly to consumers. While the buzzy term is generative AI, Cook reinforced how Apple has integrated other types of AI in its products for years, like Crash Detection in iPhones and Personal Voice in iOS 17. But Cook’s specific mention of generative AI in Apple’s R&D efforts, might mean Apple users might see more ChatGPT-esque features in the near future. Smartphones have become hard to improve on with transformative new features, and overall the iPhone 15 rollout was underwhelming, says Tuong Nguyen, director analyst at Gartner covering emerging technology.

In addition, we look at the increasingly tangible 15-inch MacBook Air with the M2 chip, which Apple could launch as soon as April. In February last year, Apple purchased an AI start-up focused on auto-generated music, but the company is publicly missing from the current race to innovate in the generative AI space. We look at where Apple may have advantages that it could leverage for AI, potential integrations in features like Siri and Spotlight search, and where we could see the first Apple generative AI tools emerge. MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPod, iPad, and Mac platforms. Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

AI is deeply integrated into the company’s iOS software as well, with capabilities such as Deep Fusion for improving image quality. In 2021, Apple hired Samy Bengio, a former leader of Google’s AI efforts, to help Apple build out its own. The discriminator’s job is to evaluate the generated data and provide feedback to the generator to improve its output. Data augumentation is a process of generating new training Yakov Livshits data by applying various image transformations such as flipping, cropping, rotating, and color jittering. The goal is to increase the diversity of training data and avoid overfitting, which can lead to better performance of machine learning models. These next-generation AI technologies have highlighted how ‌Siri‌, Alexa, and other voice assistants have squandered their lead in the AI race, the report explains.